About

About Adam Lazzara

For the past 5 years I have lived in Hoboken, NJ, which is literally right across the water from New York City.

I began my NYC journey starting in the wonderful world of SEM, Search Engine Marketing, doing sales for startup tech companies that help streamline and simplify the process for search marketers to manage their search marketing accounts in one dashboard. Check out www.Clickable.com if you’re interested in learning more.

Over time my passion for social media and technology consumed me. In my spare time with the help of a couple of good friends in Hoboken, NJ I started a community news and entertainment website called www.TheBokenOnline.com Hoboken is one square mile in size and has roughly 350 bars, restaurants and shops so my vision was to create a resource for the community to find out where they could get good information on happy hour and restaurant specials, shopping deals and more. Being in northern NJ there can be a lot of negativity from a news standpoint, we chose to only focus on the positive aspects of the community. TheBoken was born from social media, even before a website was present and continues to have one of the largest social media followings for a community website in New Jersey.

This was all something that I did in my spare time for fun and it was just that, a ton of fun. I met a lot of great people and ate a lot of great meals in Hoboken! The phone started to ring and people wanted to know how I created such a social following for a hyper-local news source.

My career in social media had begun…

Currently, I am doing business development working with major worldwide brands in helping them evaluate social media management systems #smms to best achieve their goals.

If you’re building a social media technology platform, chances are I am testing it.

Recently, TheBoken was purchased by an entrepreneur in New Jersey but continues its message of positivity for the community of Hoboken, NJ as I have relocated to Atlanta, GA to further my career and experience in social media. I am looking forward to everything that lies ahead and making new social media friends in Atlanta!