How to Begin Evaluating Social Marketing Efforts

How can we better evaluate our social marketing efforts and find ROI for our organization? It’s the question that always comes up, social media ROI and how can it be measured? Nowadays when I hear this it just means something different to me, it’s a marketer asking in a roundabout way where do I begin … Continue reading How to Begin Evaluating Social Marketing Efforts

How Are You Looking at Social Media ROI?

Social media return on investment, it’s like a mythical flying dragon that is rarely seen yet heard of often.  The townspeople all gather round and tell tales of the elusive ROI, how it’s measured and if it even really does exist. Social media return on investment (ROI) is a hot topic, now and for the … Continue reading How Are You Looking at Social Media ROI?