Often I am asked that if by using a 3rd party publishing tool to schedule and publish posts to Facebook will it decrease the overall reach of the published post? Some users are saying that they have data that suggests that they get better reach and engagement by publishing directly from the Facebook platform and … Continue reading Are Publishing Tools Harming Facebooks Edgerank or is it Smoke & Mirrors?
Clever Facebook, very clever indeed, I applaud your revenue driving efforts. Before I go into detail, let me explain in the most simplistic terms possible what Edgerank is. If you do not take some sort of action from a page that you have “liked” they will stop showing up in your news feed. You see, … Continue reading Facebook Edgerank and what it means for your business