Often I am asked that if by using a 3rd party publishing tool to schedule and publish posts to Facebook will it decrease the overall reach of the published post? Some users are saying that they have data that suggests that they get better reach and engagement by publishing directly from the Facebook platform and … Continue reading Are Publishing Tools Harming Facebooks Edgerank or is it Smoke & Mirrors?
The concept of social media remains the same; leverage your networks to introduce content that creates engagement and encourages sharing of that content. It’s a basic premise but often gets complicated due to the changes that happen in this fast paced and ever changing landscape of social media. How does your company handle and react … Continue reading How Does Your Company Handle Change in Social Media?
All things overheard about the insanely popular location based check-in social network Foursquare Foursquare is stupid. Foursquare is pointless There is no value for my business I don’t get why people want to check in These are all things that come from people that don’t understand the business benefit of encouraging people to “check in” … Continue reading Why Your Business Needs Foursquare
While I appreciate your attempt to be socially engaging with your brand you haven’t really done anything to be socially engaging. Indulge me for a moment. As I am sure you already know, its all the rage these days to build an engaging Facebook page if you plan to cultivate a following and rightfully so. … Continue reading Don’t Leave New Fans Stranded on Your Facebook Page
So you have taken your talents to Facebook to build an epic fan following in hopes of finding potential customers and engaging current customers. Excellent. Let us just assume that you have filled out all the appropriate info, uploaded all of your pretty company pictures and even told your co-workers to “like” your page in … Continue reading Building the Proper Facebook Audience for Social Media Success
This one goes out to all those small business types that are jumping into social media. First of all, good for you! It is a great for you to connect with the people who are actually walking in and out of your establishment. It is definitely a step in the right direction when it comes … Continue reading Local Business – Are You Sure You Created a Facebook Business Page?