Often I am asked that if by using a 3rd party publishing tool to schedule and publish posts to Facebook will it decrease the overall reach of the published post? Some users are saying that they have data that suggests that they get better reach and engagement by publishing directly from the Facebook platform and … Continue reading Are Publishing Tools Harming Facebooks Edgerank or is it Smoke & Mirrors?
The concept of social media remains the same; leverage your networks to introduce content that creates engagement and encourages sharing of that content. It’s a basic premise but often gets complicated due to the changes that happen in this fast paced and ever changing landscape of social media. How does your company handle and react … Continue reading How Does Your Company Handle Change in Social Media?
April 1st 2012 was the day the entire landscape of how Facebook pages were presented to fans changed. Several months prior personal profile pages switched to what is called a timeline view allowing users to create milestones or life events for things such as engagements, weddings and even those little additions to the family. Many … Continue reading The Upside to the New Timeline Changes to Facebook Pages
Chances are if you are reading this then you are either running a contest on Facebook or thinking about running one. Sweepstakes, contests and giveaways are all great ways to attract fans to your brand providing that you are doing the appropriate promotion that caters to the audience you are looking to cultivate. Now that … Continue reading Running Facebook Contests? Want a Higher Entry Rate?
The conversation is always about the super cool technology that allows us to do some amazing things in the social media world but all too often we forget to talk about the appropriate messaging to our fans and followers. You can have the most amazing social media presence but without the proper communications strategy your … Continue reading Do You Have a Proper Social Messaging Strategy?
Last week Klout and Involver partnered together to do something very interesting on Facebook. First, you should know what Klout is about. Klout is a tool that measures social influence across the web. The higher the Klout score, the higher the social influence, at least to according to the people at Klout. Involver is a … Continue reading Involver & Klout for Cool Kids Only?
Many of you still are putting your company at risk despite the new Facebook policy change regarding contests and sweepstakes. Many of you reading this are saying, what policy change? Well on May 11th there was a policy change that Facebook announced regarding how contests and sweepstakes are to be run through Facebook. How do … Continue reading Running a Facebook Contest? Don’t Break the 1st Rule
Everyone’s doing it these days. Custom welcome Facebook pages but do you know what a custom Facebook page should do for you? Often people spend too much money on a custom welcome page without even understanding the proper usage of it, here’s a hint, it’s so much more then just gaining a fan. The first … Continue reading What Custom Facebook Welcome Pages SHOULD Do
Clever Facebook, very clever indeed, I applaud your revenue driving efforts. Before I go into detail, let me explain in the most simplistic terms possible what Edgerank is. If you do not take some sort of action from a page that you have “liked” they will stop showing up in your news feed. You see, … Continue reading Facebook Edgerank and what it means for your business
While I appreciate your attempt to be socially engaging with your brand you haven’t really done anything to be socially engaging. Indulge me for a moment. As I am sure you already know, its all the rage these days to build an engaging Facebook page if you plan to cultivate a following and rightfully so. … Continue reading Don’t Leave New Fans Stranded on Your Facebook Page