What to Look for When Evaluating a Social Media Management Platform

So you need a social media platform to help you with your day to day marketing tasks that cover everything from publishing to customer service to reporting, sound familiar? So how do you cut through the marketing noise and find a tool that will actually give you what you need? It’s easier said than done … Continue reading What to Look for When Evaluating a Social Media Management Platform

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Are Publishing Tools Harming Facebooks Edgerank or is it Smoke & Mirrors?

Often I am asked that if by using a 3rd party publishing tool to schedule and publish posts to Facebook will it decrease the overall reach of the published post? Some users are saying that they have data that suggests that they get better reach and engagement by publishing directly from the Facebook platform and … Continue reading Are Publishing Tools Harming Facebooks Edgerank or is it Smoke & Mirrors?

Social Media Technology Acquisitions – Superpowers Unite

Social Media Acquisition

The companies available for acquisition in the social CRM space just got a whole bunch smaller. Corporate giants Salesforce, Adobe and Oracle are building a monster. Acquiring social media management systems Virtue, Buddy Media, and Context Optional these companies are poised to make a move to dominate the social marketing, listening and CRM space. With … Continue reading Social Media Technology Acquisitions – Superpowers Unite

The Upside to the New Timeline Changes to Facebook Pages

April 1st 2012 was the day the entire landscape of how Facebook pages were presented to fans changed.  Several months prior personal profile pages switched to what is called a timeline view allowing users to create milestones or life events for things such as engagements, weddings and even those little additions to the family.  Many … Continue reading The Upside to the New Timeline Changes to Facebook Pages

Social Media Tools an Expense or an Investment?

It’s an expense when you don’t know what you’re doing and it’s an investment when you know the right way to do it. There are plenty of social media management tools that are out there with more coming out on a daily basis. With each of these tools comes particular features, let’s look at three … Continue reading Social Media Tools an Expense or an Investment?

Networking? Get @Rapportive it’s a no Brainer

It’s easy to make your Gmail account so much more powerful. These days people are connected and I mean really connected. At a minimum people are plugged into Facebook, Twitter and Linkedin. So why not discover immediately where those people you have been emailing are actually connected? With a handy little add-on for Gmail called … Continue reading Networking? Get @Rapportive it’s a no Brainer

Chillin in Amazons Cloud, it’s Pretty Here…

So I have spent some time in the new Amazon Cloud and I can honestly say its pretty awesome.  Say what? Let me explain: If you went to Amazon.com recently you may have noticed a message positioned directly in front of your face regarding the launch of their new music player called “Amazon Cloud Player”.  … Continue reading Chillin in Amazons Cloud, it’s Pretty Here…