Running a Facebook Contest? Don’t Break the 1st Rule

21 Jun

Facebook Ghost Town

Many of you still are putting your company at risk despite the new Facebook policy change regarding contests and sweepstakes.

Many of you reading this are saying, what policy change? Well on May 11th there was a policy change that Facebook announced regarding how contests and sweepstakes are to be run through Facebook. 

How do I know that you have no idea about this policy change you ask? It’s because every day I see a new page that is asking its fans to “Like” or “Leave a Comment” to enter themselves to win something. Shockingly some of them are even major national brands. It’s almost as if your trying to draw the ire of Facebook to see what will happen.  I assure you bad things will happen, things that you are going to have to explain to your boss such as to why your Facebook page with 30k fans has been frozen as Facebook investigates things further.  After all you are breaking the first rule.

1. Promotions on Facebook must be administered within Apps on Facebook.com, either on a Canvas Page or an app on a Page Tab.

This means that you must use an application to run your contest. It’s a pretty simple premise that either you are not familiar with or just flat out don’t care about. Either way you are putting your company in jeopardy by violating this rule.

I strongly advise that you follow ALL of the promotional requirements that Facebook has established as of May 11th 2011 otherwise your dream job as a community manager may end up not having any community to manage after all. I think you all know what happens to a community manager that has no community to manage, don’t ya? 

Find the new promotions and guidelines change from Facebook here: https://www.facebook.com/promotions_guidelines.php

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