The concept of social media remains the same; leverage your networks to introduce content that creates engagement and encourages sharing of that content. It’s a basic premise but often gets complicated due to the changes that happen in this fast paced and ever changing landscape of social media. How does your company handle and react … Continue reading How Does Your Company Handle Change in Social Media?
April 1st 2012 was the day the entire landscape of how Facebook pages were presented to fans changed. Several months prior personal profile pages switched to what is called a timeline view allowing users to create milestones or life events for things such as engagements, weddings and even those little additions to the family. Many … Continue reading The Upside to the New Timeline Changes to Facebook Pages
Many of you still are putting your company at risk despite the new Facebook policy change regarding contests and sweepstakes. Many of you reading this are saying, what policy change? Well on May 11th there was a policy change that Facebook announced regarding how contests and sweepstakes are to be run through Facebook. How do … Continue reading Running a Facebook Contest? Don’t Break the 1st Rule
Everyone’s doing it these days. Custom welcome Facebook pages but do you know what a custom Facebook page should do for you? Often people spend too much money on a custom welcome page without even understanding the proper usage of it, here’s a hint, it’s so much more then just gaining a fan. The first … Continue reading What Custom Facebook Welcome Pages SHOULD Do
Clever Facebook, very clever indeed, I applaud your revenue driving efforts. Before I go into detail, let me explain in the most simplistic terms possible what Edgerank is. If you do not take some sort of action from a page that you have “liked” they will stop showing up in your news feed. You see, … Continue reading Facebook Edgerank and what it means for your business
But you hired an expert, how could you not be getting any results? You also have a very cool looking Facebook page, sweet… Beyond looking cool, you’re not doing much of anything else to help your cause. Social media is too much, too fast and too encompassing for any one man to be defined as … Continue reading Is Your Social Media Presence the Ford Pinto of Social Media?
You’ve been diagnosed with social network overlap, what are the symptoms and how do you treat it? How many social networks are you on? There are hundreds to choose from but let us just focus on a few of the most popular. We know that you're on Facebook, that one is a given, and many … Continue reading Different Social Networks Require Different Social Messages
This one goes out to all those small business types that are jumping into social media. First of all, good for you! It is a great for you to connect with the people who are actually walking in and out of your establishment. It is definitely a step in the right direction when it comes … Continue reading Local Business – Are You Sure You Created a Facebook Business Page?