The concept of social media remains the same; leverage your networks to introduce content that creates engagement and encourages sharing of that content. It’s a basic premise but often gets complicated due to the changes that happen in this fast paced and ever changing landscape of social media.
How does your company handle and react to change?
At the crossroads where business and social media intersect, change happens fast. Technology changes, social networks change and new platforms emerge that all change how fans interact with their favorite brands online.
How quickly a company can adapt and integrate these changes are paramount to their long-term social media marketing success. Companies both large and small who are actively engaging in social media must find a way keep pace with this change curve.
As companies navigate these social media waters industry leaders emerge but it’s often the companies who can quickly adapt and integrate with new changes that allow them to stay nimble and keep pace with change.
Here are some examples of change:
Established and existing platforms will change.
Facebook recently made changes to the entire way businesses present themselves and how they interact with their fans via the new timeline functionality.
New and emerging platforms emerge, quickly.
Platforms like Pinterest and Instagram are such a huge success that companies must now incorporate new ideas using these platforms into their current social media strategy.
The technology you use change
As social networks change so do the technology vendors that empower you to get the most out of all your social channels. These social media management systems often have to quickly adapt to these changes and implement new and innovative ways for brands to utilize these system and leverage these social media networks to their advantage.
Its human nature to become comfortable in a routine and any change that gets introduced immediately is viewed as a negative. Instead of viewing these as a negative, learn and try to understand what these new changes bring to the table. By embracing change, your company can adapt quickly and learn to use any changes to your advantage.
By – Adam Lazzara