What to Look for When Evaluating a Social Media Management Platform

So you need a social media platform to help you with your day to day marketing tasks that cover everything from publishing to customer service to reporting, sound familiar? So how do you cut through the marketing noise and find a tool that will actually give you what you need? It’s easier said than done … Continue reading What to Look for When Evaluating a Social Media Management Platform

Social Media Technology Acquisitions – Superpowers Unite

Social Media Acquisition

The companies available for acquisition in the social CRM space just got a whole bunch smaller. Corporate giants Salesforce, Adobe and Oracle are building a monster. Acquiring social media management systems Virtue, Buddy Media, and Context Optional these companies are poised to make a move to dominate the social marketing, listening and CRM space. With … Continue reading Social Media Technology Acquisitions – Superpowers Unite

Social Media Tools an Expense or an Investment?

It’s an expense when you don’t know what you’re doing and it’s an investment when you know the right way to do it. There are plenty of social media management tools that are out there with more coming out on a daily basis. With each of these tools comes particular features, let’s look at three … Continue reading Social Media Tools an Expense or an Investment?

Wrestlemania in Atlanta & The Social Media Smackdown

Some people have a bucket list and on that list are items like sky diving, going to Italy, bungee jumping etc… One of those items for me is going to a Wrestlemania. It’s the mecca of all wrestling events. Now mind you, I haven’t actually watched wrestling in a good 6 or 7 years so … Continue reading Wrestlemania in Atlanta & The Social Media Smackdown