What to Look for When Evaluating a Social Media Management Platform

So you need a social media platform to help you with your day to day marketing tasks that cover everything from publishing to customer service to reporting, sound familiar? So how do you cut through the marketing noise and find a tool that will actually give you what you need? It’s easier said than done … Continue reading What to Look for When Evaluating a Social Media Management Platform

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Why Your Business Needs Foursquare

All things overheard about the insanely popular location based check-in social network Foursquare Foursquare is stupid. Foursquare is pointless There is no value for my business I don’t get why people want to check in These are all things that come from people that don’t understand the business benefit of encouraging people to “check in” … Continue reading Why Your Business Needs Foursquare

Don’t Leave New Fans Stranded on Your Facebook Page

While I appreciate your attempt to be socially engaging with your brand you haven’t really done anything to be socially engaging. Indulge me for a moment. As I am sure you already know, its all the rage these days to build an engaging Facebook page if you plan to cultivate a following and rightfully so. … Continue reading Don’t Leave New Fans Stranded on Your Facebook Page

Building the Proper Facebook Audience for Social Media Success

So you have taken your talents to Facebook to build an epic fan following in hopes of finding potential customers and engaging current customers. Excellent. Let us just assume that you have filled out all the appropriate info, uploaded all of your pretty company pictures and even told your co-workers to “like” your page in … Continue reading Building the Proper Facebook Audience for Social Media Success

Local Business – Are You Sure You Created a Facebook Business Page?

This one goes out to all those small business types that are jumping into social media. First of all, good for you! It is a great for you to connect with the people who are actually walking in and out of your establishment. It is definitely a step in the right direction when it comes … Continue reading Local Business – Are You Sure You Created a Facebook Business Page?