Chances are if you are reading this then you are either running a contest on Facebook or thinking about running one. Sweepstakes, contests and giveaways are all great ways to attract fans to your brand providing that you are doing the appropriate promotion that caters to the audience you are looking to cultivate. Now that … Continue reading Running Facebook Contests? Want a Higher Entry Rate?
The conversation is always about the super cool technology that allows us to do some amazing things in the social media world but all too often we forget to talk about the appropriate messaging to our fans and followers. You can have the most amazing social media presence but without the proper communications strategy your … Continue reading Do You Have a Proper Social Messaging Strategy?
Last week Klout and Involver partnered together to do something very interesting on Facebook. First, you should know what Klout is about. Klout is a tool that measures social influence across the web. The higher the Klout score, the higher the social influence, at least to according to the people at Klout. Involver is a … Continue reading Involver & Klout for Cool Kids Only?
Many of you still are putting your company at risk despite the new Facebook policy change regarding contests and sweepstakes. Many of you reading this are saying, what policy change? Well on May 11th there was a policy change that Facebook announced regarding how contests and sweepstakes are to be run through Facebook. How do … Continue reading Running a Facebook Contest? Don’t Break the 1st Rule
Everyone’s doing it these days. Custom welcome Facebook pages but do you know what a custom Facebook page should do for you? Often people spend too much money on a custom welcome page without even understanding the proper usage of it, here’s a hint, it’s so much more then just gaining a fan. The first … Continue reading What Custom Facebook Welcome Pages SHOULD Do
Clever Facebook, very clever indeed, I applaud your revenue driving efforts. Before I go into detail, let me explain in the most simplistic terms possible what Edgerank is. If you do not take some sort of action from a page that you have “liked” they will stop showing up in your news feed. You see, … Continue reading Facebook Edgerank and what it means for your business
But you hired an expert, how could you not be getting any results? You also have a very cool looking Facebook page, sweet… Beyond looking cool, you’re not doing much of anything else to help your cause. Social media is too much, too fast and too encompassing for any one man to be defined as … Continue reading Is Your Social Media Presence the Ford Pinto of Social Media?
How many times have you heard people say that they just do not understand what the point of Twitter is? In my world It’s pretty routine for my friends to give me a hard time about my activity on Twitter, let alone the fact that I go to “tweet ups” frequently. “Do you all get … Continue reading So You Think Twitter is Stupid? Look Again…
The 2011 Digital Summit in Atlanta has wrapped and overall it was a great time. There certainly were some hits and misses with the presentations but all things considered the hits outweighed the misses and that’s all you can really ask for. Being from NYC and still very new to the digital scene here in … Continue reading Digital Summit 2011 in Atlanta is a Wrap!