The Upside to the New Timeline Changes to Facebook Pages

April 1st 2012 was the day the entire landscape of how Facebook pages were presented to fans changed.  Several months prior personal profile pages switched to what is called a timeline view allowing users to create milestones or life events for things such as engagements, weddings and even those little additions to the family.  Many … Continue reading The Upside to the New Timeline Changes to Facebook Pages

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DISH Network Charges us $14,898 for Monthly Service

DISH Network charges us $14,898 and tells us it’s our fault.  To DISH it’s no big deal. Two charges for $7,499 dollars within a week of each other certainly has to be a mistake right?  To Dish Network, it’s not a big deal they are just another multi million-dollar company that doesn’t care about their … Continue reading DISH Network Charges us $14,898 for Monthly Service

Gamification in Social Media – What is it and why do we LOVE it?

Gamification is the concept that you can apply the basic elements that make games fun and engaging to things that typically aren't considered a game.  The hot social buzzword of the week is much more then just a temporary fad to make so called social media “experts” sound more eloquent in their efforts to baffle you … Continue reading Gamification in Social Media – What is it and why do we LOVE it?

Running Facebook Contests? Want a Higher Entry Rate?

Chances are if you are reading this then you are either running a contest on Facebook or thinking about running one. Sweepstakes, contests and giveaways are all great ways to attract fans to your brand providing that you are doing the appropriate promotion that caters to the audience you are looking to cultivate. Now that … Continue reading Running Facebook Contests? Want a Higher Entry Rate?

Do You Have a Proper Social Messaging Strategy?

The conversation is always about the super cool technology that allows us to do some amazing things in the social media world but all too often we forget to talk about  the appropriate messaging to our fans and followers. You can have the most amazing social media presence but without the proper communications strategy your … Continue reading Do You Have a Proper Social Messaging Strategy?

Involver & Klout for Cool Kids Only?

Last week Klout and Involver partnered together to do something very interesting on Facebook. First, you should know what Klout is about. Klout is a tool that measures social influence across the web. The higher the Klout score, the higher the social influence, at least to according to the people at Klout.  Involver is a … Continue reading Involver & Klout for Cool Kids Only?

Running a Facebook Contest? Don’t Break the 1st Rule

Many of you still are putting your company at risk despite the new Facebook policy change regarding contests and sweepstakes. Many of you reading this are saying, what policy change? Well on May 11th there was a policy change that Facebook announced regarding how contests and sweepstakes are to be run through Facebook.  How do … Continue reading Running a Facebook Contest? Don’t Break the 1st Rule