So you need a social media platform to help you with your day to day marketing tasks that cover everything from publishing to customer service to reporting, sound familiar? So how do you cut through the marketing noise and find a tool that will actually give you what you need? It’s easier said than done … Continue reading What to Look for When Evaluating a Social Media Management Platform
Often I am asked that if by using a 3rd party publishing tool to schedule and publish posts to Facebook will it decrease the overall reach of the published post? Some users are saying that they have data that suggests that they get better reach and engagement by publishing directly from the Facebook platform and … Continue reading Are Publishing Tools Harming Facebooks Edgerank or is it Smoke & Mirrors?
The concept of social media remains the same; leverage your networks to introduce content that creates engagement and encourages sharing of that content. It’s a basic premise but often gets complicated due to the changes that happen in this fast paced and ever changing landscape of social media. How does your company handle and react … Continue reading How Does Your Company Handle Change in Social Media?
April 1st 2012 was the day the entire landscape of how Facebook pages were presented to fans changed. Several months prior personal profile pages switched to what is called a timeline view allowing users to create milestones or life events for things such as engagements, weddings and even those little additions to the family. Many … Continue reading The Upside to the New Timeline Changes to Facebook Pages
Gamification is the concept that you can apply the basic elements that make games fun and engaging to things that typically aren't considered a game. The hot social buzzword of the week is much more then just a temporary fad to make so called social media “experts” sound more eloquent in their efforts to baffle you … Continue reading Gamification in Social Media – What is it and why do we LOVE it?
The conversation is always about the super cool technology that allows us to do some amazing things in the social media world but all too often we forget to talk about the appropriate messaging to our fans and followers. You can have the most amazing social media presence but without the proper communications strategy your … Continue reading Do You Have a Proper Social Messaging Strategy?
Social media return on investment, it’s like a mythical flying dragon that is rarely seen yet heard of often. The townspeople all gather round and tell tales of the elusive ROI, how it’s measured and if it even really does exist. Social media return on investment (ROI) is a hot topic, now and for the … Continue reading How Are You Looking at Social Media ROI?
While I appreciate your attempt to be socially engaging with your brand you haven’t really done anything to be socially engaging. Indulge me for a moment. As I am sure you already know, its all the rage these days to build an engaging Facebook page if you plan to cultivate a following and rightfully so. … Continue reading Don’t Leave New Fans Stranded on Your Facebook Page
So you have taken your talents to Facebook to build an epic fan following in hopes of finding potential customers and engaging current customers. Excellent. Let us just assume that you have filled out all the appropriate info, uploaded all of your pretty company pictures and even told your co-workers to “like” your page in … Continue reading Building the Proper Facebook Audience for Social Media Success
Some people have a bucket list and on that list are items like sky diving, going to Italy, bungee jumping etc… One of those items for me is going to a Wrestlemania. It’s the mecca of all wrestling events. Now mind you, I haven’t actually watched wrestling in a good 6 or 7 years so … Continue reading Wrestlemania in Atlanta & The Social Media Smackdown