Are Publishing Tools Harming Facebooks Edgerank or is it Smoke & Mirrors?

Often I am asked that if by using a 3rd party publishing tool to schedule and publish posts to Facebook will it decrease the overall reach of the published post? Some users are saying that they have data that suggests that they get better reach and engagement by publishing directly from the Facebook platform and … Continue reading Are Publishing Tools Harming Facebooks Edgerank or is it Smoke & Mirrors?

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How Does Your Company Handle Change in Social Media?

The concept of social media remains the same; leverage your networks to introduce content that creates engagement and encourages sharing of that content. It’s a basic premise but often gets complicated due to the changes that happen in this fast paced and ever changing landscape of social media. How does your company handle and react … Continue reading How Does Your Company Handle Change in Social Media?

The Upside to the New Timeline Changes to Facebook Pages

April 1st 2012 was the day the entire landscape of how Facebook pages were presented to fans changed.  Several months prior personal profile pages switched to what is called a timeline view allowing users to create milestones or life events for things such as engagements, weddings and even those little additions to the family.  Many … Continue reading The Upside to the New Timeline Changes to Facebook Pages

Chillin in Amazons Cloud, it’s Pretty Here…

So I have spent some time in the new Amazon Cloud and I can honestly say its pretty awesome.  Say what? Let me explain: If you went to Amazon.com recently you may have noticed a message positioned directly in front of your face regarding the launch of their new music player called “Amazon Cloud Player”.  … Continue reading Chillin in Amazons Cloud, it’s Pretty Here…