Everyone’s doing it these days. Custom welcome Facebook pages but do you know what a custom Facebook page should do for you? Often people spend too much money on a custom welcome page without even understanding the proper usage of it, here’s a hint, it’s so much more then just gaining a fan. The first … Continue reading What Custom Facebook Welcome Pages SHOULD Do
Clever Facebook, very clever indeed, I applaud your revenue driving efforts. Before I go into detail, let me explain in the most simplistic terms possible what Edgerank is. If you do not take some sort of action from a page that you have “liked” they will stop showing up in your news feed. You see, … Continue reading Facebook Edgerank and what it means for your business
But you hired an expert, how could you not be getting any results? You also have a very cool looking Facebook page, sweet… Beyond looking cool, you’re not doing much of anything else to help your cause. Social media is too much, too fast and too encompassing for any one man to be defined as … Continue reading Is Your Social Media Presence the Ford Pinto of Social Media?
The 2011 Digital Summit in Atlanta has wrapped and overall it was a great time. There certainly were some hits and misses with the presentations but all things considered the hits outweighed the misses and that’s all you can really ask for. Being from NYC and still very new to the digital scene here in … Continue reading Digital Summit 2011 in Atlanta is a Wrap!
Monday May 16th Digital Summit in Atlanta kicked off so a lot of you who follow me on Twitter saw a ton of Tweets with the hash tag #DSum11 accompanying them. It was a big day as Gary Vaynerchuck was the featured keynote speaker at the conference he delivered in the typical Vay-Ner-Chuck fashion, which … Continue reading Digital Summit 2011 in Atlanta Day 1
All too often people get started with social media for their business with the wrong mindset. The common thought is that by just setting up a Facebook page and Twitter account social media magic will happen. They don’t understand the commitment that goes into properly maintaining your social media presence and growing it into something … Continue reading Be Committed for a Successful Social Media Presence
All things overheard about the insanely popular location based check-in social network Foursquare Foursquare is stupid. Foursquare is pointless There is no value for my business I don’t get why people want to check in These are all things that come from people that don’t understand the business benefit of encouraging people to “check in” … Continue reading Why Your Business Needs Foursquare
It’s an expense when you don’t know what you’re doing and it’s an investment when you know the right way to do it. There are plenty of social media management tools that are out there with more coming out on a daily basis. With each of these tools comes particular features, let’s look at three … Continue reading Social Media Tools an Expense or an Investment?
You’ve been diagnosed with social network overlap, what are the symptoms and how do you treat it? How many social networks are you on? There are hundreds to choose from but let us just focus on a few of the most popular. We know that you're on Facebook, that one is a given, and many … Continue reading Different Social Networks Require Different Social Messages