Monday May 16th Digital Summit in Atlanta kicked off so a lot of you who follow me on Twitter saw a ton of Tweets with the hash tag #DSum11 accompanying them. It was a big day as Gary Vaynerchuck was the featured keynote speaker at the conference he delivered in the typical Vay-Ner-Chuck fashion, which … Continue reading Digital Summit 2011 in Atlanta Day 1
All too often people get started with social media for their business with the wrong mindset. The common thought is that by just setting up a Facebook page and Twitter account social media magic will happen. They don’t understand the commitment that goes into properly maintaining your social media presence and growing it into something … Continue reading Be Committed for a Successful Social Media Presence
All things overheard about the insanely popular location based check-in social network Foursquare Foursquare is stupid. Foursquare is pointless There is no value for my business I don’t get why people want to check in These are all things that come from people that don’t understand the business benefit of encouraging people to “check in” … Continue reading Why Your Business Needs Foursquare
It’s an expense when you don’t know what you’re doing and it’s an investment when you know the right way to do it. There are plenty of social media management tools that are out there with more coming out on a daily basis. With each of these tools comes particular features, let’s look at three … Continue reading Social Media Tools an Expense or an Investment?
You’ve been diagnosed with social network overlap, what are the symptoms and how do you treat it? How many social networks are you on? There are hundreds to choose from but let us just focus on a few of the most popular. We know that you're on Facebook, that one is a given, and many … Continue reading Different Social Networks Require Different Social Messages
Many of you who went to bed early last night are waking up to the news that Osama Bin Laden is dead. Killed by US Navy Seal Forces in Abbottabad Pakistan, Osama wasn’t hiding in a cave but a million dollar mansion designed with the sole intent of protecting him. As news began to trickle … Continue reading Osama Bin Laden is Dead and News Breaks on Twitter
If you were not already aware, an unauthorized party compromised the Sony Playstation Network last Thursday resulting in bringing the powerful Sony network crashing down. Users have not been able to access any online content since that time last week and any online services that are running through the network are down as well. Using … Continue reading Sony Playstation Network and Poor Crisis Management
Social media return on investment, it’s like a mythical flying dragon that is rarely seen yet heard of often. The townspeople all gather round and tell tales of the elusive ROI, how it’s measured and if it even really does exist. Social media return on investment (ROI) is a hot topic, now and for the … Continue reading How Are You Looking at Social Media ROI?
While I appreciate your attempt to be socially engaging with your brand you haven’t really done anything to be socially engaging. Indulge me for a moment. As I am sure you already know, its all the rage these days to build an engaging Facebook page if you plan to cultivate a following and rightfully so. … Continue reading Don’t Leave New Fans Stranded on Your Facebook Page
So you have taken your talents to Facebook to build an epic fan following in hopes of finding potential customers and engaging current customers. Excellent. Let us just assume that you have filled out all the appropriate info, uploaded all of your pretty company pictures and even told your co-workers to “like” your page in … Continue reading Building the Proper Facebook Audience for Social Media Success
10+ Years of SaaS 